Digital Marketing 2017-11-17T12:02:43+00:00

Digital Marketing

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.


Digital Marketing Overview

Digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing is often referred to as online marketing, internet marketing or web marketing.

  • What is marketing?
  • What is digital marketing?
  • Understanding marketing process
  • why Digital Marketing wins over Traditional Marketing?
  • Understanding Digital Marketing process.
    • Increasing visibility
      1. What is visibility
      2. Types of visibility
      3. Examples of visibility
    • Visitors Engagement
      1. What is engagement?
      2. Why it is important?
      3. Examples of engagement
    • Bringing Targeted Traffic
      1. Inbound
      2. Outbound
    • Converting Traffic into Leads
      1. Types of conversion
      2. Understanding conversion process
    • Retention
      1. Why it is important?
      2. Types of retention
    • Performance Evaluation
      1. Why it is important?
      2. Tools needed

Website Planning & Creation

Website planning and design covers website ideas generation, domain and hosting selection, planning, understanding platforms, building website through CMS. Design your website, polish your brand

  • Understanding internet.
  • Difference between internet and web
  • Understanding websites
  • Understanding domain names & domain extensions
  • What is web server & web hosting
  • Different types of web servers
  • Different types of websites
    • Based on functionality
    • Based on purpose
  • Planning & conceptualising a website
    • Booking a domain name & web hosting
    • Adding domain name & web hosting
    • Adding web pages & content
    • Adding plugins
  • Building website using CMS in class
    • Identifying objective of website
    • Deciding on number of pages required
    • Planning for engagement options
    • Creating blueprint of every webpage
    • Best & worst examples

Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

  • What is email marketing?
  • How email works?
  • Challenges faced in sending bulk emails
  • How to overcome these challenges?
  • Types of email marketing – opt – in email marketing
  • What is opt-in email marketing?
  • Setting up email marketing account
  • Best platforms to do opt – in email marketing
  • Setting up lists & web form
  • Creating a broadcast email
  • What are auto responders?
  • Setting up auto responders
  • How to do bulk emailing?
  • Best practices to send bulk emails
  • Tricks to land in inbox instead of spam folder
  • Top email marketing software’s & a glimpse of how to use them
  • improving ROI with A/B testing

Lead Generation For Business

Lead generation is the initiation of consumer interest or enquiry into products or services of a business.

  • Understanding lead generation for business
  • Why lead generation is important?
  • Understanding landing pages
  • Understanding thank – you page
  • Landing page vs website
  • Best practices to create a landing page
  • Best practices to create a thank – you page
  • Practical exercise – creating a landing page
  • Types of landing pages
  • Reviewing landing pages created by trainees
  • What is A/B testing?
  • How to do A/B testing?
  • Selecting landing pages after A/B testing.
  • Converting leads into sales
  • Creating lead nurturing strategy
  • Understanding lead funnel
  • Steps in lead nurturing.

PPC Advertising Google Adwords

Google AdWords is the single most popular PPC advertising system in the world.

  • Google Adwords overview
    • Understanding inorganic search results
    • Introduction to Google Adwords & PPC advertising
    • Overview of Microsoft Adcenter (Bing & Yahoo) setting up Google Adwords account
    • Understanding Adwords account structure
      1. Campaigns, Adgroups, Ads, Keywords, etc.,
      2. Types of advertising campaigns – search, display, shopping & video
      3. Difference between search & display campaign
  • Understanding Adwords algorithm
    • How does Adworks rank ads
    • Understanding Adwords algorithm (adrank) in detail with examples
    • What is quality score?
    • Why quality score is important?
    • What is CTR?
    • Why CTR is important?
    • Understanding Bids
  • Creating search campaigns
    • Types of search campaigns – standard
    • All features, dynamic search & product listing
    • Google merchant center
    • Creating our first search campaign
    • Doing campaign level settings
    • Understanding location targeting
    • Different types of location targeting
    • What is bidding strategy
    • Understanding different types of bid strategy
      1. Manual
      2. Auto
    • Advanced level bid strategies
      1. Enhanced CPC
      2. CPA
    • What are flexible bidding strategies?
    • Understanding flexible bidding strategy
    • Pro’s & Con’s of different bid strategies
    • Understanding ad – extensions
    • Types of ad – extensions
    • Adding ad – extensions in our campaign
    • Creating ad groups
    • Finding relevant ad groups options using tools
    • Creating ad groups using tool
    • Understanding keywords
      1. Finding relevant keywords
      2. Adding keywords in ad – group
      3. Using keyword planner tool
      4. Understanding types of keywords
      5. Board, phrase, exact, synonym, & negative
      6. Examples of types of words
      7. Pro’s & Con’s of different types of keywords
    • Creating ads
      1. Understanding ad metrics
      2. Display & destination URL
      3. How to write a compelling ad copy
      4. Best & worst examples of ads
  • Tracking performance/Conversion
    • What is conversion tracking?
    • Why is it important?
    • How to setup conversion tracking?
    • Adding tracking code in your website
    • Checking conversion stats
  • Optimising search campaigns
    • How to optimise campaigns at the time of creation
    • Optimising campaign via ad groups
    • Importance of CTR in optimisation
    • How to increase CTR?
    • Importance of quality score in optimisation
    • How to increase quality score?
    • Importance to negative keywords in optimisation
    • Evaluating campaign stats
    • Optimising with conversion report
    • Optimising with keywords
    • Optimising with performing keywords
    • Optimising with non performing keywords
    • How to decrease CPC?
    • Analysing your competitors performance
  • Creating display campaign
    • Types of display campaigns – All features, Mobile app, Re-marketing, Engagement.
    • Creating 1st display campaign
    • Difference in search & display campaign settings
    • Doing campaign level settings
    • Understanding CPM bid strategy
    • Advance settings
    • Ad – scheduling
    • Ad – delivery
    • Understanding ads placement
    • Creating different ad groups
    • Using display planner tool
    • Finding relevant websites for ads placement
    • Creating text ads
    • Creating banner ads using tools
    • Uploading Banner ads
  • Optimising display campaign
  • Re-marketing
    • What is re-marketing?
    • Setting up re-marketing campaign
    • Creating re-marketing lists
    • Advanced level list creation
    • Custom audience

Google Analytics

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

  • Introduction to Google analytics
  • How Google analytics works?
  • Understanding Google analytics account structure
  • Understanding Google analytics insights
  • Understanding cookie tracking
  • Types of cookie tracking used by Google analytics
  • Starting with Google analytics
  • How to setup analytics account
  • How to add analytics code in website
  • Understanding goals and conversions
  • How to setup goals
  • Understanding different types of goals
  • Understanding bounce & bounce rate
  • Difference between exit rate & bounce rate
  • How to reduce bounce rate
  • How to setup funnels in goals
  • Importance of funnels
  • How to integrate adwords and analytics account
  • Benefits of integrating adwords & analytics
  • Measuring performance of marketing campaigns via Google analytics
  • What is Link tagging
  • How to setup link tagging
  • Understanding filters & segments
  • How to setup filters & segments
  • How to view customised reports
  • Monitoring traffic sources
  • Monitoring traffic behaviour
  • Taking corrective actions if required

Social Media Marketing

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers.

  • What is social media
  • Understanding the existing social media paradigms & psychology
  • How social media marketing is different than others
  • Forms of internet marketing
  • Facebook marketing
    • Understanding Facebook marketing
    • Practical session 1
      1. Creating Facebook page
      2. Uploading contacts for invitation
      3. Exercise on fan page wall posting
    • Increasing fans on fan page
    • How to do marketing on fan page
    • Fan engagement
    • Important apps to do fan page marketing
    • Facebook advertising
    • Types of Facebook advertising
    • Best practices for Facebook advertising
    • Understanding Facebook best practices
    • Understanding edge rank and art of engagement
    • Practice session 2
      1. Creating Facebook advertising campaign
      2. Targeting in ad campaign
      3. Payment module – CPC vs CPM vs CPA
      4. Setting up conversion tracking
      5. Using power editor tool for advertising
      6. Advanced Facebook advertising using tools like Qwaya
  • Linkedin marketing
    • What is Linkedin ?
    • Understanding Linkedin
    • Company profile vs individual profile
    • Understanding Linkedin groups
    • How to do marketing on Linkedin groups
    • Linkedin advertising & Its best practices
    • Increasing ROI from Linkedin ads
    • Linkedin publishing
    • Company pages
    • Advertising on Linkedin
    • Display vs text
  • Twitter marketing
    • Understanding Twitter
    • Tools to listen & measure influence on Twitter : Tweet Deck, Klout, Peer index
    • How to do marketing on Twitter
    • Black hat techniques of Twitter marketing
    • Advertising on Twitter
    • Creating campaigns
    • Types of ads
    • Tools for Twitter marketing
    • Twitter advertising
    • Twitter cards
  • Video marketing
    • Understanding video campaign
    • Creating 1st video campaign
    • Importance of video marketing
    • Benefits of video marketing
    • Uploading video on video marketing websites
    • Using Youtube for business
    • Developing Youtube video marketing strategy
    • Bringing visitors from Youtube videos to your website
    • Creating video Ad groups
    • Targeting options
    • Understanding bid strategy

Search Engine Optimisation (SEO)

SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

  • What is SEO?
  • Introduction to SERP
  • What are search engines?
  • Major functions of a search engine
  • What are keywords?
  • Different types of keywords
  • Google keyword planner tool
  • Keywords research process
  • Understanding keywords mix
  • Google operator : so that you can find anything on web
  • On page optimisation
    • What are primary key words, secondary keywords and tertiary keywords?
    • Keywords optimisation
    • Content optimisation & planning
    • Understanding the audience for content planning
    • What is the difference between keywords stuffing & keyword placement
    • Internal linking
    • Meta tags creation
    • Creating webpage in HTML
    • Using Google webmaster tool & website verification
    • Sitemap creation & submission in website & webmaster
    • How to write an optimised content
    • How to write a content for article, blog and press release
  • Off page optimisation
    • What is domain authority?
    • How to increase domain authority
    • What are black links?
    • Types of black links
    • What is link building?
    • Types of link building
    • Do’s & dont’s of link building
    • Link building strategies for your business
    • Easy link acquisition techniques
  • Off page optimisation
    • What is domain authority?
    • How to increase domain authority
    • What are black links?
    • Types of black links
    • What is link building?
    • Types of link building
    • Do’s & dont’s of link building
    • Link building strategies for your business
    • Easy link acquisition techniques
  • Local SEO
    • Google places optimisation
    • Classified submissions
    • Using H card
    • Citation
  • Top tools for SEO
  • Monitoring SEO process
  • Preparing SEO reports
  • How to create SEO strategy for your business
  • What is link juice?
  • Importance of domain and page authority
  • How to optimise exact keywords for your business
  • What is Google Panda algorithm?
  • What is Google Penguin?
  • What is Google EMD update?
  • How to save your site from Google Panda, Penguin, and EMD update
  • How to recover your site from Panda, Penguin, and EMD

Online Display Advertising

Online Display Advertising is a form of advertising that conveys a commercial message visually using text, logos, animations, videos, photographs, or other graphics.

  • What is online advertising?
  • Types of online advertising
  • Display advertising
    • Banner ads
    • Rich media ads
    • Pop ups and pop under ads
  • Contextual advertising
    • In text ads
    • In image ads
    • In video ads
    • In page ads
  • What are payment modules?
  • Companies that provide online advertising solution
  • Tracking & measuring ROI of online advertising
  • Assignment on allocating funds to various
  • Different online advertising platforms
  • Creating banner ads using tools

Ecommerce Marketing

Ecommerce marketing is the process of driving sales by raising awareness about an online store’s brand and product offerings.

  • What is commerce?
  • Top commerce websites around the world & its scenario in India
  • Difference between E – commerce software and shopping cart software
  • Payment gateways, merchant accounts & Logistics for physical goods
  • Integrating woo commerce and setting up an commerce store on word press
  • Affiliate marketing by promoting products which looks like an e – commerce store
  • Case studies on e – commerce websites
  • How to do Google product listing ads (PLA) for e-commerce websites
  • How to do SEO for an e-commerce website

Mobile Web Marketing

Mobile marketing is promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign.

  • Understanding mobile devices
  • Mobile marketing and social media
  • Mobile marketing measurement and analytics
  • Fundamentals of mobile marketing
  • Key industry terminology
  • Creating mobile website through word press
  • Using tools to create mobile websites
  • Using tools to create mobile app
  • Advertising on mobile (App & Web)
    • Targeting ads on apps
    • Targeting ads via location
    • Targeting ads on search engine
  • Content marketing on mobile
  • Mobile strategy – segmentations option targeting and differentiation
  • Mobile marketing mix
  • SMS marketing
  • Creating Mobile application
  • Uploading mobile app in iOS and Android

Content Marketing

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online.

  • What is content marketing?
  • Introduction to content marketing
  • Objective of content marketing
  • Content marketing 7 step strategy building process
  • 18 types of content with examples
  • How to write great compelling content
  • Keyword research for content ideas
  • Optimising content for search engines
  • Discussing authority blog
  • Steps towards developing authority blog
  • Ways to monetising authority blog
  • How to market your content?
  • Debate – doesn’t great content just spread itself
  • Understanding second customer
  • Importance of second customer
  • How to increase second customer
  • Understanding online influencers
  • 10 ways to connect with online influencers
  • 35 unique ways to write magnetic headlines
  • 180 examples of magnetic headlines
  • How to increase opt-in email list with content marketing with examples
  • Case study on content marketing

Online Reputation Management

Reputation management refers to the influencing and controlling of an individual’s or group’s reputation.

  • What is online reputation management?
  • Why online reputation management is heed of hour?
  • Understanding ORM scenario
  • How to deal with criticism online?
  • 10 online reputation management commandments
  • 15 ways to create positive brand image online
  • Understanding tools for monitoring online reputation
  • Step by step guide to overcome negative online reputation
  • Best examples of online reputation management

Affiliate Marketing

Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products.

  • What is affiliate marketing?
  • 3A’s of affiliate marketing
  • How people make millions of dollars in affiliate marketing?
  • Affiliate marketing history
  • Changes in affiliate marketing industry over the year
  • Affiliate marketing scenario in India
  • How to be a super affiliate?
  • Different ways to do affiliate marketing
  • Affiliate marketing secrets
  • How your trainer makes money in affiliate marketing
  • Live examples of how people are making money as an affiliate
  • Getting you started as an affiliate
  • Getting you approved as an affiliate from India’s top affiliate agencies
  • Some of the top affiliate network in the world
  • How to get approved as an affiliate by world’s top affiliate company-commission junction
  • Trainers shares his secrets of affiliate marketing
  • Story telling-trainer shows his live example of how he is making money these days as an affiliate

Adsense & Blogging

Google Adsense is a CPC advertising program that allows publishers to insert a small amount of HTML into their sites and have ads appear that are targeted and relevant to the content of the site.

  • What is ad sense?
  • How to get approved for ad sense?
  • Cool trick to get ad sense approval by Google
  • Using your ad sense account interface
  • Placing ads on your blog
  • Creating blogs with our free theme
  • then we will share one secret method through which you will make money with ad sense

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